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Protect your brand. Protect your investment.
Your business has set itself apart from its competitors through quality goods and services. Those years of quality are now symbolized by your trademarks (names, logos, and taglines). Today, when a customer sees your trademark, they know instantly where this product came from, and they are certain that they will once again get quality.
Sometimes your competitors will start using similar trademarks by coincidence. But sometimes, unscrupulous competitors will use your exact trademark, or a similar trademark, because they want a short-cut; they can sell their own products for much more just by placing your trademark on them. Such infringers not only steal the fruits of your hard labor, they destroy your business’ goodwill in the process.
The most effective way to deal with both competitors is to register your trademarks as soon as you know you will use them. Few infringers will put up a fight when shown a registration certificate; proof that you already correctly registered that trademark. This is because trademark registration greatly increases the size of the hammer you wield against infringing competitors. In addition, the federal and various state trademark registration laws offer significant legal incentives for you to register your trademarks early. For all of these reasons, timely registration of your key trademarks is important; not only to make your business an attractive acquisition target, but also for its long-term survival.
The attorneys and staff of the Trademark Registration group at Lasher Holzapfel Sperry & Ebberson, PLLC have the experience to effectively and cost-effectively guide your business through the trademark selection, registration, and maintenance processes, whether at the international, U.S. federal, or U.S. state level. In addition, both attorneys have advanced tax degrees, and can help you and your CPA work through strategies related to capitalization of associated costs, amortization, and tax treatment on purchases and sales of trademarks.